HOW TO BUILD A B2B CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you craft better offers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real data an

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common b